Buxton Bag

An over the shoulder expandable organizer from Buxton, which was the first of many Buxton spots which Monte Brooks produced. A massive short-form hit, this spot reigned on the IMS and Jordan Whitney Reports for months. In fact, the “Buxton Bag” campaign accounted for $14 million, or 80 percent, of the DRTV Apparel Category’s total for 2008.